Forus-2018: following the event

education , training , event , report

Late in May, two big events of the industry took place in Moscow. The first one was the project FORUS.


During the two days, 260 people, sex shop advisors from the whole Russia, visited the presentations of the project's partners. The project's main educational objective was not only about giving  some information about the brands' novelties, but also about training them on how to use some new sales techniques that contribute to arise the check's amount as well as to deliver the basic things about sexology that those who work in our sphere must know. 

What caused the greatest interest was the presentation of CalExotics, made by the brand's founder, Susan Colvin, personally. It was she who had made up a great number of toys and pieces that no sex shop’s showcase can do without nowadays: colorful silicon toys, rabbits, vibro eggs with remote control function, butterflies and many others. 

The brand Satisfyer was represented by Irena Kramer. Her performance hooked the audience' live interest although the company's products are popular and well-known. Moreover, the participants were allowed to see and touch a novelty called Satisfyer man that had partly transformed the company's policy.

The brutal innovative pieces from Sitabella, one of the project's partners, were shown by Alexander Tenyaev. In particular, they were some funny-shaped bright caps meant to be souvenirs, some items made of leather and suede, and a new type of package. 

The company gave presents to all the guests and organized the drawing of more valuable prizes. 

The vivid presentations and the merry contests were held by the ambassadors of such brands as Fun Factory, System JO, RestArt, Pipedream, Posokh Ali Platinum, Le Frivole. Elena Bykova, a clinical psycho-sexologist told everybody about those little-known stimulation zones, particularly, the games involving the urethra.