Salon de la lingerie in Paris: participants' impressions

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Russian version

Lera, Anya, hello!

Good morning!

Is this your first time participating in this exhibition?

As participants we came to exhibit for the first time, in summer we came just to have a look. In parallel with the exhibition of lingerie, an exhibition of materials for lingerie is being held, which is very convenient, since manufacturers can immediately see what is new and find direct suppliers.

What is your overall impression: atmosphere, stands, contacts with exhibitors?

The impression is excellent, everything is organized and decorated in accordance with modern trends. I would especially like to note the application that the organizers of the exhibition created for better communication and navigation between guests and participants! Each guest registered on the site and filled out information about themselves and their store. Using the application, you could scan a QR code and get all the information from the database, and then download the sheet, and this ton of business cards is no longer needed!

What kind of lingerie was mainly presented? Are there any global trends that you can note?

Basically, classic casual underwear was presented. Global trend of this and the coming season is being bodypositive. Girls both in lookbooks and live were of different shapes, ages and nationalities.

How many thematic underwear?

There was a whole area of thematic underwear and one our stand was also among them.

Were there many Russian-speaking visitors?

Quite a lot, but because of geolocation, there are still more French. The organizers say that not 100% of the guests arrived, as some were afraid of the situation with the strike. The problem with public transport was really big.

Were there Russian-language stands other than yours?

There were guys from Moscow (the brand on the photo), another company from Ukraine, and Latvia and Moldova were also represented.

What collections did you bring to this exhibition?

We brought all our collections, including our new collection, as we produce a new capsule every 3 months and add it to the regular. Soon there will be a new capsule of everyday lingerie, untypical for us but with a little touch of spice in our style.

Do you think this is a good trip? Did it meet your expectations?

Yes, good experience and important contacts!

Does it make sense for our manufacturers to come with their booth to such events?

If the manufacturer wants to enter the international market, for sure – yes!

What upcoming exhibitions are you planning to attend?

The same exhibition, but in New York. And we also hope that the situation with Russia will change, and we will be able to come to Moscow at EroExpo!

Thanks for the conversation and photos! We wish you good luck in the further development of the international market!