The heart of the capital, the Red Square, was chosen as the place for celebration. The company's top partners were invited to the private party.
'Close friends and beloved people, they are perfect companions to celebrate one's birthday. So, we have chosen this particular party format. Lots of entertainment, delicious food, high quality spirits, the good mood and no work at all!' said Anastasia Sablina, the Director-General of Erotic Fantasy.
A cosy bar, BarBQ, having a view of Alexander Garden, hosted the company's guests and partners from all over the world, nearly 100 people. The permanent partners were given cheques to confirm their partnership. A new loyalty programme, version 2018, was offered to every one of them in a personal message.
The foreign guests were Alexander Giebel, the pjur's founder, Alicia Sinclair, the president of b-Vibe and Le Wand, Ilan Rofer, the owner of Lux Fetish, Hustler Lingerie, Vnew, Robert Rosen, the sales director of EEL Enterprises, Adam Greenfield, a sex industry designer, working with the most eminent companies, such as Calex, Doc Johnson, pjur, Erotic Fantasy.
'My working schedule is pretty full, but I couldn't help finding a single night for our exclusive several-year partner. I've come from New York especially to say happy birthday to EF's team', said Ilan Rofer.
Alexander Giebel gave a commemorative statue, a symbol of the successful long-term cooperation. The company's friends and clients brought a lot of presents-flowers and bottles of spirits, following the tradition within the business environment.
During the year, the distributor has held a large scale promotion, dedicated to the company's birthday. EF undertook a monthly prize drawing among the clients, who were making orders from the 1st to the 10th day of the month. The prizes were a barbecue grill Weber, a vaccum cleaner Dyson, the tickets to The Bolshoi Theatre and the New Year's big delicious present, in cooperation with The Macallan, Beluga, Lindt, and other delights.
Every even month, the premium segment toys' distributors held additional promotion campaigns-the sale prices of 80% off, the cashback rewards up to 20%, as in December.